Upper Funnel, Unlocked: A New Era of Brand Intelligence
Over 70% of marketers struggle to measure the effectiveness of brand campaigns across platforms (eMarketer). It’s no surprise—while brand equity starts at the top of the funnel, clear measurement often doesn’t. And in a climate where every dollar is under scrutiny, marketers need more than impressions to prove impact.
So, how can you scale awareness efforts with confidence, without relying on six-month-old results or outdated media mix models?
It’s time for a smarter approach to ad optimization and brand measurement.
Why Traditional Upper-Funnel Tools Fall Short
Most brand marketers today are flying blind.
Delayed reporting—often 30+ days—means missed opportunities to optimize or shift budget. Platform silos prevent full visibility. And surface-level metrics like impressions or reach miss critical factors like attention quality, frequency fatigue, or incremental lift.
When reach is the only metric available, there’s no way to know what’s working, what’s not, or how to improve mid-flight.
The Market Leader in Real-Time Intelligence
Brand Pulse solves these challenges head-on. It’s the leading cross-channel solution built to measure and optimize brand campaigns in real time—no guesswork, delays, or wasted spend. It drives smarter optimizations to boost brand visibility, improves media efficiency, and delivers tangible results.
Over $1 billion in ad spend has already run through Brand Pulse. It powers brand campaigns across Meta, TikTok, Snap, Pinterest, and now, YouTube.
Here’s how it helps teams not only justify but maximize the value of brand marketing:
1. Effective Reach, Real Impact
Measure and optimize for deduplicated and incremental audience reach across channels.
Evaluate true unique audience size
Analyze deduplicated reach to get a more accurate view of your cost per unique users and adjust media mix to maximize your brand visibility.
Fine-tune tactics in real-time
Single view showing incremental reach, cost per incremental reach, audience overlap, and more to help you understand the value of each channel.
Brand Pulse is the only solution in the market that makes brand campaign effectiveness measurable, on par with performance metrics like CPA and ROAS.
2. Cross-channel Frequency Management
Frequency controls at your fingertips to:
- Monitor how often your ads are exposed to your target audience in real-time
- Deduplicated frequency gives you a single view of exposure across channels to help you maximize unique impressions per dollar spent.
- Avoid overexposure across platforms to mitigate ad fatigue and wasted spend, while optimizing your ROI
3. Attentive Audience Optimization
Not all impressions drive value. 75% of inventory that hits industry standards gets zero attention. In today’s oversaturated media landscape, capturing attention isn’t just a nice-to-have—it’s the new currency. Traditional metrics like impressions and viewability don’t tell the full story. That’s where audience attention technology comes in.
Smartly Brand Pulse empowers you to:
- Define attention based on your brand goals by setting custom thresholds
- Optimize for reach and frequency for attentive audiences across channels in real-time
- Prioritize device, channels, formats, placements, audiences, and creatives that deliver attention
4. Channel Expansion
Now you can maximize your reach on the #1 video channel: YouTube. Understand the unique audience reach YT brings in as compared to other media channels.
Real Results from Leading Brands
Campaigns powered by Brand Pulse have driven measurable impact without added budget:
- +16% increase in reach with no budget increase
- -13.8% cost per reach through smarter channel mix
- 49.7% reduction in cost per completed view
- 100% reduction in frequency wastage by eliminating overserved impressions
"With Brand Pulse, we could make in-flight adjustments based on real-time data. We reallocated budgets, refined our media mix, and, importantly, we were able to eliminate frequency wastage entirely,” shared Sander van Strien, Social Advertising Lead at Samsung. “This year, we hit our target perfectly—something we hadn’t been able to achieve before.”
Upper Funnel Just Got More Accountable
Smartly Brand Pulse transforms brand marketing by shifting from guesswork to real-time intelligence. It empowers marketers to confidently scale awareness campaigns with actionable insights—measuring true, deduplicated reach, managing cross-channel frequency, and optimizing for genuine audience attention.
By delivering immediate, cross-platform visibility and performance metrics, Brand Pulse enables teams to maximize brand impact, avoid wasted spend, and expand reach—now including the powerful YouTube channel. With Smartly Brand Pulse, brand marketers can finally prove the value of upper-funnel efforts and optimize campaigns on the fly.
Over 70% of marketers struggle to measure the effectiveness of brand campaigns across platforms (eMarketer). It’s no surprise—while brand equity starts at the top of the funnel, clear measurement often doesn’t. And in a climate where every dollar is under scrutiny, marketers need more than impressions to prove impact.
So, how can you scale awareness efforts with confidence, without relying on six-month-old results or outdated media mix models?
It’s time for a smarter approach to ad optimization and brand measurement.
Why Traditional Upper-Funnel Tools Fall Short
Most brand marketers today are flying blind.
Delayed reporting—often 30+ days—means missed opportunities to optimize or shift budget. Platform silos prevent full visibility. And surface-level metrics like impressions or reach miss critical factors like attention quality, frequency fatigue, or incremental lift.
When reach is the only metric available, there’s no way to know what’s working, what’s not, or how to improve mid-flight.
The Market Leader in Real-Time Intelligence
Brand Pulse solves these challenges head-on. It’s the leading cross-channel solution built to measure and optimize brand campaigns in real time—no guesswork, delays, or wasted spend. It drives smarter optimizations to boost brand visibility, improves media efficiency, and delivers tangible results.
Over $1 billion in ad spend has already run through Brand Pulse. It powers brand campaigns across Meta, TikTok, Snap, Pinterest, and now, YouTube.
Here’s how it helps teams not only justify but maximize the value of brand marketing:
1. Effective Reach, Real Impact
Measure and optimize for deduplicated and incremental audience reach across channels.
Evaluate true unique audience size
Analyze deduplicated reach to get a more accurate view of your cost per unique users and adjust media mix to maximize your brand visibility.
Fine-tune tactics in real-time
Single view showing incremental reach, cost per incremental reach, audience overlap, and more to help you understand the value of each channel.
Brand Pulse is the only solution in the market that makes brand campaign effectiveness measurable, on par with performance metrics like CPA and ROAS.
2. Cross-channel Frequency Management
Frequency controls at your fingertips to:
- Monitor how often your ads are exposed to your target audience in real-time
- Deduplicated frequency gives you a single view of exposure across channels to help you maximize unique impressions per dollar spent.
- Avoid overexposure across platforms to mitigate ad fatigue and wasted spend, while optimizing your ROI
3. Attentive Audience Optimization
Not all impressions drive value. 75% of inventory that hits industry standards gets zero attention. In today’s oversaturated media landscape, capturing attention isn’t just a nice-to-have—it’s the new currency. Traditional metrics like impressions and viewability don’t tell the full story. That’s where audience attention technology comes in.
Smartly Brand Pulse empowers you to:
- Define attention based on your brand goals by setting custom thresholds
- Optimize for reach and frequency for attentive audiences across channels in real-time
- Prioritize device, channels, formats, placements, audiences, and creatives that deliver attention
4. Channel Expansion
Now you can maximize your reach on the #1 video channel: YouTube. Understand the unique audience reach YT brings in as compared to other media channels.
Real Results from Leading Brands
Campaigns powered by Brand Pulse have driven measurable impact without added budget:
- +16% increase in reach with no budget increase
- -13.8% cost per reach through smarter channel mix
- 49.7% reduction in cost per completed view
- 100% reduction in frequency wastage by eliminating overserved impressions
"With Brand Pulse, we could make in-flight adjustments based on real-time data. We reallocated budgets, refined our media mix, and, importantly, we were able to eliminate frequency wastage entirely,” shared Sander van Strien, Social Advertising Lead at Samsung. “This year, we hit our target perfectly—something we hadn’t been able to achieve before.”
Upper Funnel Just Got More Accountable
Smartly Brand Pulse transforms brand marketing by shifting from guesswork to real-time intelligence. It empowers marketers to confidently scale awareness campaigns with actionable insights—measuring true, deduplicated reach, managing cross-channel frequency, and optimizing for genuine audience attention.
By delivering immediate, cross-platform visibility and performance metrics, Brand Pulse enables teams to maximize brand impact, avoid wasted spend, and expand reach—now including the powerful YouTube channel. With Smartly Brand Pulse, brand marketers can finally prove the value of upper-funnel efforts and optimize campaigns on the fly.
Honestly, we'd rather just show you.
Chat with our team to see how Smartly transforms the fragmented advertising ecosystem into something suspiciously manageable.
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